Premium Case Study
Shit Happens Pet Waste Removal - Lake Villa, IL
A portal where every button pre-fills a text to Tim. Weekly $20, first cleanup $20, one-time from $60. No contracts, no forms, no friction.
Project snapshot
Client
Shit Happens Pet Waste Removal - Lake Villa, IL
Project Type
A one-word business: text SHIT, get a day. We built the brand, the portal, and the pricing to match.
Outcome
Clearer story. Stronger presence. Better path from attention to trust.
Challenge
A one-man yard cleanup service in Lake County with no website, no booking system, and customers who just wanted it handled.
Solution
Got shit? Text one word.
Tim didn't need a website. He needed customers to do one thing without thinking. Every button on his portal opens a text to him with the word already typed — weekly service, first cleanup, a one-time quote, "do you cover my area?" — and the pricing sits right there with no contracts. The tag on a leash or a mailbox does the rest.
https://clearmessagestudio.com/shithappens-portal
Project Highlights
Brand and voice built around one word
ClearPortal with pricing as plans and every action as a pre-filled text
Referral section for property managers, HOAs, groomers, and vets
Custom NFC tags for yards, leashes, and local handouts
Zero-friction conversion: text, reply, done
Deliverables
01
Strategy & Messaging
Clear positioning, content direction, and a message visitors can understand quickly.
02
Digital Presence
Website, media, or platform updates designed to make the business feel credible and current.
03
Growth System
A practical foundation for ongoing content, leads, visibility, and long-term customer trust.
Results
A one-word business: text SHIT, get a day. We built the brand, the portal, and the pricing to match.
Gallery
Technologies used
Strategy
Positioning, offer clarity, and content planning.
Web
Modern pages, funnels, and digital experiences.
Content
Creative assets, storytelling, and social content.
Systems
Automation, workflows, and scalable processes.
Turn your project into the next success story.
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